In 2019, Wales was listed in Rough Guide's Most Beautiful Countries in the World list. "There’s a lot of love for this country among our readers – and many of us have nostalgic memories of summer holidays along the coast of Wales," say Rough Guide. "With beaches that could rival the Mediterranean (on sunny days at least), plus a slew of historic castles, mountains to climb, coast paths to walk, and of course, buttered welsh cakes to eat, there's a host of entertaining ways to spend your days. We think a walk along the Pembrokeshire coastline followed by a hearty lunch in a cosy coastal pub is quite hard to beat."
We have so many beautiful beaches in Wales, and we are very proud that in July, The Sunday Times’ Beach of the Year was awarded to Castle Beach in Tenby.
In December 2020 Adventure Parc Snowdonia won the One for the Kids (family experience) award at the National Geographic Traveller Reader Awards, in association with Audley Travel.
During November 2019 we achieved the following accolades:
- Visit Wales received The Times and Sunday Times Travel Editor’s Award, selected by travel editor Duncan Craig at the News UK Travel Awards 2019 in London;
- The Wales Way has been named among 25 of the best trips in the world to take in 2020, according to the National Geographic's international editorial teams. The Wales Way featured number 3 in the ‘Adventure Trip’ category, topped by Tasmania, Australia (1), Grossglockner High Alpine Road, Austria (2), and ahead of Tohoku, Japan (4), Kamchatka, Russia (5), and Zakouma National Park, Chad (6);
- we won the Silver Award in the International Travel and Tourism Awards for Best Destination Marketing Campaign – Country for our Year of Legends campaign.
In 2017, Lonely Planet’s Best in Travel featured North Wales, which was named on the list of the Top 10 Regions for 2017. North Wales was the only place in the UK included in Best in Travel 2017, and according to Lonely Planet ‘earned its place as a must-see destination for 2017 thanks to the region’s reinvention‘. This particularly refers to the way an old aluminium works in Dolgarrog has been redeveloped and is now Adventure Parc Snowdonia, Penrhyn Quarry is the amazing setting for Zip World Velocity, and if you visit Bounce Below at Zip World Slate Cavern Adventures, you’ll be bouncing around in what was once a Victorian slate mine.
Every year, expert travellers from Lonely Planet tour the world to find 10 of the best countries, cities and regions to visit for the year ahead. From charismatic old quarters to modern masterpieces of architecture, they take it all in to come up with a list of 30 places that travellers need to check out and publish it online and in paperback.
The Best in Travel list is a high-profile, agenda-setting selection of destinations, offering tourists something new that they possibly haven’t thought about before. All of the places included have something extra special about them, be it beautiful scenery, amazing adventuring opportunities or exquisite cuisine. To make the list means you're quite a big deal.
In 2016, Wales was named as one of the top ten countries to visit in the world by leading travel guide, Rough Guides.
We beat both Kenya and Sri Lanka to be ranked number 8 in the list, thanks to our ‘extraordinary beauty and remarkably preserved historical sites’.
The guide went on to say ‘Culture vultures, foodies, festival junkies, adventurers, hikers and extreme sports enthusiasts will be spellbound here. Wales celebrates its “Year of Adventure” in 2016, and there’s no better time to explore one of the finest natural playgrounds in Europe.'.