What are cookies?

Cookies are datafiles that are stored on a web-user’s computer when visiting a website that requires cookies. Cookies record basic details related to website visits. This information is then used in many ways including tailoring content to users on subsequent visits, website performance measurement and marketing campaigns.

First-party cookies are placed on a web-user’s computer by the website they are visiting.  Third-party cookies are placed on a web-user’s browser by someone else with the permission of the website owner.

Please note that the cookies used by VisitWales.com do not record sensitive information such as a visitor’s name or address.  Where personal information is requested through entry forms such as a prize draw entry or brochure request, please refer to the Privacy Policy for more information on how this meets GDPR.

You can review how this information is used and customise your consent preferences for cookies or for any other identifying technology below by either purpose, feature or third-party vendor in the cookie and tracking technologies information provided below.

Managing cookies

You have the right to object to the processing of data in this manner and can do so on an individual basis or globally. Cookies can be managed via the cookie controller, linked to in the footer menu of the website. Some of these cookies are essential to make our site work and cannot be deactivated. Others help us to improve by giving us some insight into how the site is being used and can be managed via the cookie controller. 

Alternatively, Cookies can be blocked completely by a web browser, or selectively via the web browser’s cookie manager. 

To learn more about cookies in general or how to manage them, visit: www.aboutcookies.org

If you wish not to receive online advertisements, you can opt-out of cookies by going to the Network Advertising Initiative website.

You can learn more about transparency framework policies at IAB Europe


How VisitWales.com use cookies for measurement

VisitWales.com uses Google Analytics to provide statistics on website traffic and its sources.  This includes data on daily visits, pageviews, entry page, landing page, time on site, referrers, traffic type, clicks, click-through rate, page exit ratio, and bounce rate. 

VisitWales.com use this data to understand how visitors interact with its website in order to improve user experience.

Necessary cookies used on VisitWales.com

Cookie Name

Purpose of the Cookie

animations_agreed This cookie logs when the user has turned on or off the animations of the site.
privacy_and_settings_agreed This cookie logs if the user has accepted the privacy and settings policy.
date_policy_accepted This cookie logs the date that the user has accepted the Policy.
timed_popup_{langcode} This cookie records whether timed pop up has been dismissed or submitted.


Marketing, Analytics and Tracking cookies used on VisitWales.com

Cookie Name

Purpose of the Cookie

ckid cktst dph fbh0 gcma ph rmxc Marketing - 3rd Party Cookie
_fbp These Cookies are used to store and track visits across websites - 3rd Party cookie.


Tracking Technologies

Here is a list of tracking technologies we use on Visit Wales via a 3rd party tag tool.

  • Google Analytics
  • Google AdWords
  • Twitter
  • DotMailer
  • Pinterest
  • DoubleClick
  • Facebook
  • Bing
  • Outbrain
  • Youtube
  • Tik Tok
  • Yahoo
  • Bing
  • Snapchat
  • StackAdapt
  • Crimtan
  • VWO

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Your privacy matters to us

VisitWales.com and the Welsh Government, respect and wish to protect the privacy of the users of our services. The privacy notices below set out the details in relation to information collected on this website.

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Get in touch

How to contact the Visit Wales team, for visitors, businesses and to provide feedback.