What are cookies?

Cookies are datafiles that are stored on a web-user’s computer when visiting a website that requires cookies. Cookies record basic details related to website visits. This information is then used in many ways including tailoring content to users on subsequent visits, website performance measurement and marketing campaigns.

First-party cookies are placed on a web-user’s computer by the website they are visiting.  Third-party cookies are placed on a web-user’s browser by someone else with the permission of the website owner.

Please note that the cookies used by VisitWales.com do not record sensitive information such as a visitor’s name or address.  Where personal information is requested through entry forms such as a prize draw entry or brochure request, please refer to the Privacy Policy for more information on how this meets GDPR.

Managing cookies

Cookies can be blocked completely by a web browser, or selectively via the web browser’s cookie manager.

To learn more about cookies in general or how to manage them, visit: www.aboutcookies.org

If you wish not to receive online advertisements, you can opt-out of cookies by going to the Network Advertising Initiative website.

How VisitWales.com use cookies for measurement

VisitWales.com uses Google Analytics to provide statistics on website traffic and its sources.  This includes data on daily visits, pageviews, entry page, landing page, time on site, referrers, traffic type, clicks, click-through rate, page exit ratio, and bounce rate. 

VisitWales.com use this data to understand how visitors interact with its website in order to improve user experience.

First-party cookies used on VisitWales.com

Cookie Name

Purpose of the Cookie

ASP.NET_SESSIONID This cookie logs when the VisitWales.com website is open in a user’s browser.
SC_ANALYTICS_GLOBAL_COOKIE This cookie logs visitors who have visited the VisitWales.com website more than once within a given time period.
EXITSURVEYCTA This cookie is placed in a user’s browser that have been presented with a website exit survey as they are about to leave the VisitWales.com website.


Third-party cookies used on VisitWales.com

Cookie Name

Purpose of the Cookie

Google Google Analytics: This cookie is placed in a user’s browser to store information related to their preferences - such as preferred language (e.g. English or Welsh), the number of search results to display per page (e.g. 10 or 20), and Google’s SafeSearch filter setting.
YouTube Visit Wales uses the popular streaming website YouTube to extend the function of its website. YouTube places cookies in a user’s browser that stores information related to the user’s browser theme, and enables the website to display adverts which advertisers pay to display.
Yahoo! Yahoo Analytics: is an online advertising service provided by Yahoo. The service enables websites to display adverts which advertisers pay to display on webpages with related content.
DoubleClick DoubleClick is an online advertising service provided by Google. The service enables websites to display adverts on websites, and advertisers to control how often adverts are shown to users.
ADARA Adara is a travel intelligence platform service enabled to collect information about user travel activities and preferences to deliver personalised and relevant adverts. The ADARA cookie will never store data for longer than necessary and always in accordance with data privacy laws and regulations.


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Your privacy matters to us

VisitWales.com and the Welsh Government, respect and wish to protect the privacy of the users of our services. The privacy notices below set out the details in relation to information collected on this website.

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Get in touch

How to contact the Visit Wales team, for visitors, businesses and to provide feedback.