About Gwydion

Planning a trip has always been about discovery, whether that's stumbling upon a hidden coastal path, tracking down the perfect castle, or finding the right place to eat once you get there. To make that discovery a little easier, we've introduced Gwydion: our new AI assistant designed to help visitors explore everything Wales has to offer. 

Available across the VisitWales.com website, Gwydion (pronounced GWID-ee-on) can answer your questions and offer personalised recommendations and inspiration, drawn directly from our own trusted content. Think of it as a friendly, knowledgeable companion for the planning stage of your trip, one who happens to know Wales inside out. 

Gwydion is there to help when you're not quite sure where to start, or if you have a specific question that a search bar alone can't easily answer, and it responds in whatever language you're most comfortable using. It can help with things such as: 

• planning a trip or building an itinerary across North Wales, Mid Wales, South Wales or West Wales; 
• recommending destinations, attractions and accommodation based on what you're looking for; 
• suggesting things to do based on your interests, location or how much time you have; 
• pointing you towards relevant articles, guides and listings from across the site. 

You might ask Gwydion something like: 

• "Where can I go for a family weekend in Mid Wales?" 
• "What are the best castles to visit?" 
• "Suggest a three-day itinerary in North Wales." 

Gwydion is a character from the Mabinogion, one of the great works of Welsh literature and mythology. He is a master magician and a warrior, and is associated with wisdom, creativity, transformation, and guidance. Who better than Gwydion to trust with your questions about everything Wales has to offer?

Gwydion's knowledge is drawn from the same content already published across the Cymru Wales websites. So, when Gwydion makes a recommendation, it's pointing you towards a page that's been through the same quality checks as everything else on the site, and you can follow the link to explore further, check details, or take the next step in planning your visit. 

The way people expect to interact with websites is changing. More and more, visitors want to ask a question in their own words and get a helpful, tailored answer, rather than working out the right search terms or clicking through several pages of navigation.

Gwydion offers a new way of helping people move more easily from that first spark of inspiration through to planning the details of their visit. 

Gwydion has launched as a beta capability, which means it's still learning and improving. You may occasionally get an answer that needs double-checking against the linked page, so if something looks off, the source page is always the best place to confirm the details.  

We're gathering feedback from visitors and using that to shape how Gwydion develops. If you spot something that doesn't look right or have thoughts on how Gwydion could be more useful, you can tell us using the feedback form.  

Looking ahead, this is just the first step. Plans across the Cymru Wales estate include AI-generated summaries of longer articles, AI-assisted search, help building personalised itineraries and more. 

Gwydion can help answer questions about visiting Wales and finding travel inspiration. If you're looking for support with Visit Wales services, industry enquiries or website content, these pages may help:

• Visitor enquiries and support 
• Tourism industry support, partnerships and opportunities