Holiday in West Wales for brilliant beaches, adventure and relaxation

From the windswept, wildlife-filled cliffs of Pembrokeshire to the vibrant shores of Bae Abertawe (Swansea Bay), and the tranquil countryside of Carmarthenshire, head to West Wales to slow down, reconnect, and create lasting memories.

Dramatic scenery, magnificent beaches and plenty to do in all weathers means families have made West Wales their go-to annual holiday spot for generations.

Carmarthenshire has plenty to do for all the family. Castell Carreg Cennen is a must-visit picnic spot. Mysterious ruins, underground passageways and panoramic views make it a story-book stop for young explorers. Take an exciting underground mine tour or try panning for gold at the Roman Dolaucothi Gold Mines. For a gentler pace, the National Botanic Garden of Wales has wide-open spaces perfect for picnics and play.

Enjoy a break in Pembrokeshire, visiting some of the UK’s most family-friendly attractions. Everyone will love a walking safari at Manor Wildlife Park. Heatherton World of Activities is crammed with adventure, including go-karts, crazy golf and archery. 

A Bae Abertawe (Swansea Bay) holiday brings together all you'd expect from a city break, plus access to miles of sandy seaside fun. A trip to Y Mwmbwls (Mumbles) and the pier is a treat with arcades, ice cream, and crabbing spots. The LC Swansea features water slides and wave machines, while Plantasia Tropical Zoo's undercover rainforest is perfect for rainy days or energetic afternoons. Or check out the many fabulous museums Abertawe has to offer, including the National Waterfront Museum.

Favourite family accommodation options include:

• Bluestone Resort - onsite adventure activities, spa and indoor swimming pool
• Pembrey Country Park Caravan & Camping - close to the beach, great activities on site
• Atlantic Hotel - indoor pool, family-friendly rooms, perfect for exploring Dinbych-y-pysgod (Tenby)

Check out our West Wales' self-catering accommodation for more inspiration. Many properties offer strong Wi-Fi - ideal for combining your family break with a workcation.

Make the most of the West Wales landscape by exploring outdoors. Highlights include the Pembrokeshire Coast Path, featuring dramatic cliffside walks, with natural arches and sea stacks, and pretty hidden harbours. Take a boat trip to our wildlife-filled islands, including Sgomer (Skomer), famous for the puffin colony.

Explore Gower's award-winning beaches or the industrial heritage of Neath Port Talbot. Follow ancient pathways walking the prehistoric Golden Road, or cycling the Roman Sarn Helen route. Discover the countryside along Carmarthenshire's cycle routes or plan your perfect wellness weekend.

For a thrilling day out, try coasteering. Booking with an expert, qualified provider will ensure your adventures are both fun and safe.

Surfers flock to favourite spots including Llangynydd (Llangennith) Beach and Niwgwl (Newgale). The region’s waterways also offer kayaking and paddleboarding opportunities, or head to Llys-y-frân Activity Centre for a day out. Hire watersports equipment, and have a go climbing and axe throwing.

Adventurous accommodation options include: 

• Glamping: Skylark & Hedgerow Hut, complete with hot tubs, countryside views, and dark skies
• Camping: Three Cliffs Holiday Park (dog-friendly) overlooking the gorgeous Three Cliffs Bay
• Van life: South Wales Touring Park /Llwynifan Farm, adults only, dog-friendly site with easy access to attractions

Discover more options for a memorable West Wales glamping break.

Indulge yourselves with a luxury stay in West Wales. Follow literary trails inspired by Dylan Thomas or Richard Burton, and unwind in art galleries, museums, castles and gardens for a romantic or relaxing break.

For a city-meets-sea break, Morgans Hotel (4*) near Abertawe’s waterfront is ideal. Enjoy award-winning dining (Slice, The Shed), a show at the Swansea Grand Theatre, and cocktails overlooking the marina. Head to nearby Langland Beach for surfing, golf, and coastal walks. Book a table at Michelin-starred Beach House in Oxwich for a standout meal.

Luxury retreat inspiration includes:

• Grove of Narberth – a country house hotel with fine dining and lush gardens. Explore indie shops in Arberth (Narberth) and riverside walks along the Cleddau River
• Tyddewi (St Davids) – discover the UK's smallest city, with luxury stays including Penrhiw Priory and Twr y Felin Hotel
• The Cawdor in Llandeilo – a 4* boutique hotel in a colourful market town with easy access to local attractions
• St Brides Spa Hotel in Llanusyllt (Saundersfoot) provides coastal elegance and award-winning relaxation
• Lamphey Court Hotel & Spa - a countryside 4* Georgian mansion providing a seasonal, locally inspired menu

Feeling inspired to book your West Wales adventure? Use our search options to find your perfect accommodation, activity or nearby attractions.