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The Wales Way
The Wales Way is a family of three national routes that lead you along the coast, through castle country and across our mountainous heartland. They’re crossed by loops and links so that you can create your own custom-built Welsh road trips for your clients.

A selection of itineraries and fact sheets
A selection of itineraries and fact sheets

Highlights of The North Wales Way
A four day itinerary highlighting things to see and do along The North Wales Way for the Travel Trade

Coastal eateries along The Coastal Way
Restaurants and cafes along The Coastal Way suitable for the Travel Trade

Food and drink highlights along The Cambrian Way
Food and drink highlights along The Cambrian Way for the Travel Trade

Highlights of The Cambrian Way, South and Mid
A five day itinerary highlighting things to see and do along the Mid and South parts of The Cambrian Way suitable for the Travel Trade
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Male Voice Choirs in Wales
A list of Male Voice Choirs throughout Wales available for events and where Travel Trade can watch rehearsals
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Exploring Wales in a week
A seven day itinerary exploring the highlights of Wales for the Travel Trade.


Wales in three days
A three day itinerary exploring the highlights of Wales for the Travel Trade

Operator listings by country
Operator listings in the UK, US and European countries for the Travel Trade
Products and toolkit
Products and toolkit

Tourist passes and products
Ready-made Travel Trade friendly tourist passes available in Wales

Discover Wales with Wales Best Guides
Information about how to find Wales Best Guides for your tours

Travel Trade images and films
Here you can find images and films to help you sell Wales.


Get in touch
Get in touch

Meet Visit Wales' Travel Trade team in 2019/20
Meet Visit Wales' Travel Trade team in 2019/20

Contact the Travel Trade team
How to contact Visit Wales Travel Trade team

Travel Trade newsletter sign up
Sign up to Visit Wales' Travel Trade newsletter

Latest news and updates
Latest news and updates

Astro-tourism trail opens in the Cambrian Mountains
Wales has just landed its own star-hunting trail.
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Mid Wales Tourism Awards winners 2019-20
The stars of the Mid Wales tourism and hospitality industry shone brightly as businesses, organisations and individuals were recognised at the inaugural Mid Wales Tourism Awards 2019-20.

Landscape mapped out in new coach itinerary
A new coach itinerary launches to celebrate the 250-year anniversary in 2020 of William Gilpin’s boat tour down the River Wye in 1770

Exploring Sacred Wales - Follow in the footsteps of pilgrims
‘Exploring Sacred Wales’ will see over 500 historic places of worship in Wales feature on ExploreChurches, the UK’s church tourism hub.

New Eco Experiences for group travel at CAT
– Join CAT’s vibrant group of international volunteers for the day and get stuck in to helping manage the beautiful woodlands or wildlife friendly gardens.
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Watersports Centre in Rest Bay, Porthcawl opens
Bridgend County in South Wales unveils new state-of-the-art £1.5 million water sports centre
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Plas Maenan receives five star grading award
Plas Maenan Country House, Llanrwst is awarded 5 star guest accommodation
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