Travel Trade

This is Visit Wales' website aimed at the leisure Travel Trade including tour operators, travel agents, coach operators and destination management companies - there's a range of information to enhance existing tours already coming to Wales or to help introduce Wales into UK programmes for the first time.

Wales Landscape and Sea Image Aerial View

FIT and group visit updates for Wales

Latest coronavirus (COVID-19) information for Travel Trade visitors to Wales

© Hawlfraint y Goron / Crown Copyright

Two people walking along the cliffs towards a lighthouse.

Addo. Make your promise to Wales

Encourage your clients to make a promise to be responsible and to visit Wales safely.

A model of a castle inside glass casing with information boards either side.

Explore Wales digitally from your office

Discover things to do in Wales with our list of Travel Trade friendly virtual tours and films.

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Cycling and Walking in Wales Inspiration

Three walkers taking a walk along the Llynnau Mymbyr lake in Snowdonia.

Explore Wales by foot

Find information on walking Wales’ coast, mountains, hills and valleys.

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A group kitted out in helmets and lifej ackets using their oars to take on the rapids in a blue dinghy.

Activities in South and Mid Wales, The Cambrian Way

A five day adventure and sightseeing itinerary in South and Mid Wales, along The Cambrian Way.

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Landscape image of a reservoir, surrounded by a mountain and trees.

Walking toolkit launches for the Travel Trade

A toolkit has been launched for the Travel Trade to assist arranging walking holidays in Wales.

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Four cyclists on a narrow mountainous road

Cycling and mountain biking

Information about the varied cycling and mountain biking routes in Wales.

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Walkers on a coast path with views of an island in the sea.

Walking routes in North Wales

A selection of easy, moderate and challenging walking routes in North Wales for the Travel Trade.

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A building made of natural wood and logs in the woodland filled with sunlight.

Travel Trade newsletter sign up

Sign up to Visit Wales' Travel Trade newsletter

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A car driving along a zig zag road on The Great Orme.

Touring along The Wales Way

The Wales Way, three touring routes by the coast, castles and mountains.

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Rugged mountains surrounding a lake with dramatic clouds above.

Why choose Wales for your clients

Ten reasons why Wales is a great destination to include in Travel Trade itineraries and programmes.

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A selection of itineraries and fact sheets

A stunning scenic shot of Pontcysyllte Aqueduct with the river flowing beneath.

Highlights of The North Wales Way

A four day sightseeing itinerary discovering the highlights of The North Wales Way.

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The dining room at Coast Restaurant, Saundersfoot with views of the ocean.

Places to eat along The Coastal Way

A selection of restaurants and cafes by the coast.

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Olif, Welsh Tapas Bar, Betws y Coed

Food and drink along The Cambrian Way

A selection of places to enjoy Welsh food and drink along The Cambrian Way.

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Craig Goch dam and reservoir with autumn colours on the hills beyond in the Elan Valley.

Explore South and Mid Wales on The Cambrian Way

A five day sightseeing itinerary discovering the highlights of South and Mid Wales, along The Cambrian Way.

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Exterior of Wales Millennium Centre at night.

Male voice choirs in Wales

A list of male voice choirs in Wales including rehearsal times for the Travel Trade.

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Tide out at Three Cliffs Bay with rivulets of sea water left on the sandy beach.

Exploring Wales in a week

A seven day sightseeing itinerary exploring the highlights of Wales.

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A white yurt with seating outside surrounded by trees at Graig Wen.

Quirky accommodation

A selection of unusual, unique and quirky places to stay in Wales.

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A small scale model of the ironworks at Blaenavon, with real site behind it.

Wales in three days

A three day sightseeing itinerary exploring the highlights of Wales.

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An aerial view of a small blue lake in a green valley.

Operator listings by country

Operator listings in the UK, US and European countries for the Travel Trade

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Products and toolkit

A seascape image of blue waters, sunset sky, rocky cliffs and rocks in sea.

Images and films of Wales

High quality photographic images and films that can help the Travel Trade to promote Wales.

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Dragon on a lawn at a castle with a leaning tower.

Tourist passes and discounts

Travel Trade friendly attraction, transport, accommodation and restaurant passes and discount cards.

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Cruise ship arriving at Milford Haven Dock

Cruise Wales

All the information you need about visiting Wales on a cruise ship by visiting our cruise pages.

A people carrier driving along a narrow road with a cow on the grass verge and mountains in the background.

Wales product update

A six monthly roundup about what's new in Wales for the leisure Travel Trade.

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An aerial shot of Langland Bay beach and golf course.

Discover Wales with Wales Best Guides

How to find a Wales Best Guide to escort your clients on tours of Wales.

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Get in touch

Paddleboarding at Ramsey Island.

Get in touch with the Travel Trade team

Get in touch with the Travel Trade team and regional companies.

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A building made of natural wood and logs in the woodland filled with sunlight.

Travel Trade newsletter sign up

Sign up to Visit Wales' Travel Trade newsletter

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Inner courtyard of castle with lawn.

Discover Wales with our downloadable brochures

Download a brochure to improve your knowledge of Wales and to help plan your client's itineraries.

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Outside the Gweithdy building at St Fagans National History Museum in the autumn.

Register your Travel Trade product with us

How to register your product to feature on our Travel Trade website.

Visit Wales and partners at BTTS 2019

British Tourism and Travel Show September 2021

Visit Wales look forward to meeting the Travel Trade at the British Tourism and Travel Show.

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Latest news and updates

Silhouette inside a van looking out the windscreen towards views of Snowdonia.

Curated and tailored tours of North Wales

Knowdonia launches customised itinerary-free tours around Snowdonia and North Wales.

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A fossilised footprint of a dinosaur on a rock.

Newly discovered dinosaur footprint goes on display

National Museum Cardiff adds a well preserved dinosaur footprint to its collection.

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Computer generated image of a new luxury hotel restaurant and bar.

Cardiff's new luxury hotel

Cardiff's finest luxury hotel breathes new life into historic city centre landmarks.

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Computer generated image of a hotel overlooking the water.

New hotel at Milford Waterfront

The Celtic Collection appointed to manage new Milford Waterfront hotel.

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Water running across rocks with a bridge above.

National Botanic Garden of Wales' new attraction

The completion of a restoration project brings a new attraction to the National Botanic Garden of Wales.

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Climbers walking on a path towards a rocky mountain flecked with green.

Trees for holidays: a woodland adventure

Carbon mitigation project launches by Adventure Tours UK and Clwydian Range and Dee Valley AONB

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A red coach parked on the promenade of a seaside resort.

Filtration system installed on luxury tour coaches

Alpine Travel is the first coach operator in North Wales to install air filtration system.

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A hotel bedroom with a plush sofa, wide screen tv and large sliding patio doors.

Guided tours and new bedrooms at boutique hotel

Retreats Group are offering guided tours from their boutique hotels in Pembrokeshire.

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