Travel Trade

This is Visit Wales' website aimed at the leisure Travel Trade including tour operators, travel agents, coach operators and destination management companies - there's a range of information to enhance existing tours already coming to Wales or to help introduce Wales into UK programmes for the first time.

Wales Landscape and Sea Image Aerial View

FIT and group visit updates for Wales

Latest coronavirus (COVID-19) information for visitors to Wales

© Hawlfraint y Goron / Crown Copyright

Two people walking along the cliffs towards a lighthouse.

Addo. Make your promise to Wales

Encourage your clients to make a promise to be responsible and to visit Wales safely.

A model of a castle inside glass casing with information boards either side.

Explore Wales digitally from your office

Discover things to do in Wales with our list of Travel Trade friendly virtual tours and films.

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Inspired by I’m A Celebrity … Get Me Out Of Here!

Tintern Abbey in the eerie glow of night.

Haunted places in Wales

A six day itinerary experiencing Wales’ ghostly haunts.

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View of the castle and surrounding countryside

Sleep in a castle

Feel like royalty or a knight of the realm by checking into a real Welsh fortress for the night.

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The RibRide boat speeding along the river with dramatic skies in the background.

Activities along The North Wales Way

A three day itinerary combining adventure and sightseeing around The North Wales Way.

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Image of Conwy Castle and nearby bridge

North Wales in three days - option two

A second itinerary exploring the top attractions and highlights in North Wales.

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An aerial view of Penrhyn Castle along the Menai Strait and Porth Penrhyn in the background.

Castles and stately homes

A seven day itinerary exploring castles and stately homes around Wales.

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A building made of natural wood and logs in the woodland filled with sunlight.

Travel Trade newsletter sign up

Sign up to Visit Wales' Travel Trade newsletter

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A car driving along a zig zag road on The Great Orme.

Touring along The Wales Way

The Wales Way, three touring routes by the coast, castles and mountains.

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© Hawlfraint y Goron / Crown Copyright

Rugged mountains surrounding a lake with dramatic clouds above.

Why choose Wales for your clients

Ten reasons why Wales is a great destination to include in Travel Trade itineraries and programmes.

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A selection of itineraries and fact sheets

A stunning scenic shot of Pontcysyllte Aqueduct with the river flowing beneath.

Highlights of The North Wales Way

A four day sightseeing itinerary discovering the highlights of The North Wales Way.

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The dining room at Coast Restaurant, Saundersfoot with views of the ocean.

Places to eat along The Coastal Way

A selection of restaurants and cafes by the coast.

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Olif, Welsh Tapas Bar, Betws y Coed

Food and drink along The Cambrian Way

A selection of places to enjoy Welsh food and drink along The Cambrian Way.

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Craig Goch dam and reservoir with autumn colours on the hills beyond in the Elan Valley.

Explore South and Mid Wales on The Cambrian Way

A five day sightseeing itinerary discovering the highlights of South and Mid Wales, along The Cambrian Way.

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Exterior of Wales Millennium Centre at night.

Male voice choirs in Wales

A list of male voice choirs in Wales including rehearsal times for the Travel Trade.

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Tide out at Three Cliffs Bay with rivulets of sea water left on the sandy beach.

Exploring Wales in a week

A seven day sightseeing itinerary exploring the highlights of Wales.

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A white yurt with seating outside surrounded by trees at Graig Wen.

Quirky accommodation

A selection of unusual, unique and quirky places to stay in Wales.

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A small scale model of the ironworks at Blaenavon, with real site behind it.

Wales in three days

A three day sightseeing itinerary exploring the highlights of Wales.

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An aerial view of a small blue lake in a green valley.

Operator listings by country

Operator listings in the UK, US and European countries for the Travel Trade

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Products and toolkit

A seascape image of blue waters, sunset sky, rocky cliffs and rocks in sea.

Images and films of Wales

High quality photographic images and films that can help the Travel Trade to promote Wales.

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Dragon on a lawn at a castle with a leaning tower.

Tourist passes and discounts

Travel Trade friendly attraction, transport, accommodation and restaurant passes and discount cards.

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Cruise ship arriving at Milford Haven Dock

Cruise Wales

All the information you need about visiting Wales on a cruise ship by visiting our cruise pages.

A people carrier driving along a narrow road with a cow on the grass verge and mountains in the background.

Wales product update

A six monthly roundup about what's new in Wales for the leisure Travel Trade.

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An aerial shot of Langland Bay beach and golf course.

Discover Wales with Wales Best Guides

How to find a Wales Best Guide to escort your clients on tours of Wales.

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Get in touch

Paddleboarding at Ramsey Island.

Get in touch with the Travel Trade team

Get in touch with the Travel Trade team and regional companies.

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A building made of natural wood and logs in the woodland filled with sunlight.

Travel Trade newsletter sign up

Sign up to Visit Wales' Travel Trade newsletter

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Inner courtyard of castle with lawn.

Discover Wales with our downloadable brochures

Download a brochure to improve your knowledge of Wales and to help plan your client's itineraries.

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Outside the Gweithdy building at St Fagans National History Museum in the autumn.

Register your Travel Trade product with us

How to register your product to feature on our Travel Trade website.

Visit Wales and partners at BTTS 2019

British Tourism and Travel Show September 2021

Visit Wales look forward to meeting the Travel Trade at the British Tourism and Travel Show.

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Latest news and updates

The inside of a museum with locomotive memorabilia.

Virtual tours at Talyllyn Railway

Talyllyn Railway are now offering live virtual tours with a personal guide around its attraction.

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The exterior of a boutique hotel surrounded by trees and mountains.

Boutique hotel opens at Llechwedd

Llechwedd announces the opening of Plas Weunydd, high quality accommodation for adventurers.

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James Brett (front) will be taking over as Welshpool & Llanfair Light Railway’s general manager from Charles Spencer who is retiring.

Safe season reopening for Llanfair Light Railway

New manager at Llanfair steam railway plans continued safety procedures for reopening.

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A bottle of tonic being poured into a glass of gin on a board showing the gin bottle and ingredients.

Welsh micro distillery wins at World Gin Awards

Three craft gins produced by Dyfi Distillery wins top awards at 2021 World Gin Awards.

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Group of mountain bikers taking a corner trail amongst forestry.

BikePark Wales launch new package for beginners

Explore the great outdoors this summer with an all-inclusive introduction to Mountain Biking.

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An aerial shot of a road bridge connecting mainland to island across a strait.

Coach Tourism Association welcomes Visit Wales

Visit Wales becomes a partner member of the Coach Tourism Association (CTA).

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Llys-y-Fran Artist Impression of new visitor centre.

New attraction to open at Pembrokeshire reservoir

Llys-y-Frân Lake to reopen with a brand-new visitor attraction for health, wellbeing and recreation.

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A centre for alternative technology nestled amongst forestry and fauna.

Discover the wonderful wildlife of Mid Wales

Centre for Alternative Technology (CAT) launches new bookable nature experiences for visitors.

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