South West Wales

Famous for the legendary landscapes of King Arthur and the birthplace of Dylan Thomas, South West Wales is a beautiful region packed with opportunity for every kind of event.

Pembrokeshire, Britain’s only coastal national park and home to the world renowned 186 mile Pembrokeshire Coast Path, is where the adventure sport of Coasteering was invented, just one of the many endlessly inventive activities delivered by award-winning companies to thrill participants and foster team spirit.

Pembrokeshire is also home to Fforest, which gives groups the chance to stay in one of National Geographic’s top three glamping spots in the world 2017. Or with castles aplenty, from the majestic remains of Dinefwr Castle in Carmarthenshire to pristine Pembroke Castle on the western tip of Wales, groups can enjoy exceptional incentives in exclusive castles.  When it’s time to get down to business, meet in cities that include the smallest in the UK: the charming 6th century city of St Davids, and Swansea, the second city of Wales, a lively, vibrant and flourishing city.


South West Wales is easy to reach by car, train, coach, sea or air. With fast and frequent direct train and coach services linking the regions’ major city – Swansea, to other major UK cities. The area is just a 3½ hour drive from London, 2¾ hours from Birmingham and less than an hour from Cardiff Airport.


South West Wales has a venue for every event, whether a large conference or small meeting, a team building or training activity or an action packed or relaxing incentive. Here are just some of our venues:

Larger venues

Liberty Stadium
Home to Championship club Swansea City AFC and Ospreys Rugby, Liberty Stadium is also a venue for MICE in South West Wales with 40 function suites, many with pitch views, ranging in capacity from 10 to 660 guests for a range of events. 

Swansea University
Close to the beach, Swansea University, named Welsh University of the Year 2017 has 1200 rooms for residential conferences during Easter and Summer holidays and day meetings for 150 year-round. With 100 meeting rooms it can host 380 theatre style and 1000 for a reception.

Small group

Roch Castle
Roch Castle, awarded the Best five Star Hotel in Wales for 2017 by Trivago, is a unique heritage property built in the 12th century and set within the Pembrokeshire Coast National Park with spectacular panoramic views over St Brides Bay and the Preseli Hills. With just six luxurious bedrooms, guests can enjoy fine dining at two AA Rosette Blas Restaurant, at sister venue, Twr y Felin, AA Hotel of the Year (Wales) 2017-18.

Exclusive use

Slebech Park
A historic country residence with 15 rooms and a two rosette restaurant in an exquisite setting on the banks of the DauGleddau river estuary in 650 acres of the Pembrokeshire National Coast Parkland with conference facilities up to 180 maximum.

Unusual venue

The National Waterfront Museum
With its award winning architecture and unrivalled waterfront location, the National Waterfront Museum in Swansea offers a superb venue for exclusive events amongst the history of industry and innovation in Wales, including the Warehouse Gallery overlooking the marina, the New Gallery housing a steam engine, a 1907 plane and coal wagon and the impressive glass canopied Weston Hall.


Swansea Digital Arena 

A fantastic new facility is planned for Swansea by 2020: The Swansea Digital Arena. With an indoor capacity for 3,500, the arena, swathed in a cutting-edge digital “skin” promoting events, will hold up to 200 events a year complementing the city’s range of venues and appeal to the MICE market. 


Roch Castle
One of the exhibits at Swansea Waterfront Museum.
Roch Castle and National Waterfront Museum


Here in South West Wales our hotels offer a wide range of style and size: ancient castles steeped in history, contemporary boutique and luxurious spa hotels, and modern business hotels, set in locations ranging from attractive, vibrant towns to unrivalled settings in the beautiful natural landscapes of the region. Here are just a few:

Twr y Felin
Wales’ first contemporary art hotel, Twr y Felin, named the AA Hotel of the Year (Wales) 2017-18, is located in Britain's smallest city, St Davids. The hotel offers 21 luxury bedrooms, a two AA Rosette restaurant and a former windmill featuring over 100 original artworks: a unique venue for events.

St Brides Spa Hotel
The cliff-top St Brides Spa Hotel has an award-winning spa, 46 bedrooms and six two-bedroom apartments, plus four meeting suites, the largest holding 100 theatre style.

Morgans Hotel Swansea
Winner of the Best Hotel 2017 Swansea Life Awards, the stunning and luxurious boutique hotel is located in the maritime quarter close to the city centre and offers 42 rooms and four meeting rooms, max capacity 100.

Village Hotel Swansea
With 153 room and club rooms, the modern waterfront hotel has a gym and pool and dedicated meetings hub with nine meeting rooms, max capacity 200 and the Main Event with banqueting for 150.

St Brides Spa Hotel in Pembrokeshire.
St. Brides Spa, Pembrokeshire

Incentive and team building

Call of The Wild
Winners of C&IT Team Building Company 2017, based in Neath, Call of the Wild’s 70-acre training centre is based in the stunning Brecon Beacons National Park, the nearest wilderness National Park to London. The purpose-built training venue, converted from a 200-year-old Welsh mountain farmhouse, can accommodate courses from 6 to 150, going up to 200 depending on requirements. Full catering on site offers everything from a cold buffet to a formal dinner.

TYF Adventure is based in historic St. Davids and offers Coasteering, Kayaking, Surfing, Climbing, Stand Up Paddleboarding and rock climbing in world-leading outdoor adventure locations and some of the cleanest and warmest waters in the UK.

Sector strengths

Swansea Bay houses a strong network of ICT and Professional Services, including new arrival TechHub Swansea. Major companies with a base here include HP, PWC, Admiral Group, HSBC and Lloyds TSB. Computational Science: Swansea University houses the Computational Foundry which is a £32.5 million facility and a beacon for research collaboration intended to turn Swansea and the surrounding region into a global destination for computational scientists.

Advanced Manufacturing: Swansea University’s Bay Campus is home to the College of Engineering, the School of Management, the Institute of Structural Materials, the Energy Safety Research Institute and provides world class R&D in areas such as Computational Engineering which includes aerodynamic design for Airbus Wings and the Bloodhound supersonic car. Multinational companies working with the University’s College of Engineering include Rolls Royce, Tata Steel and BP. SPECIFIC at Port Talbot is an academic and industrial consortium led by Swansea University, Tata Steel, NSG Pilkington and BASF, developing ground-breaking coatings for building materials that can be manufactured on an industrial scale in the UK. 

Life Sciences: Swansea University hosts The Institute of Life Science (ILS), and ILS2, which co-locate a range of inter-disciplinary research and development activities, including the Centre for NanoHealth (CNH), which works closely with business to deliver innovations in healthcare.

Cutting Edge Companies

South West Wales is home to cutting edge companies like Veeqo: a Multichannel Inventory Management Software company, and Freudenberg Oil & Gas Technologies: a global solutions provider of innovative seal solutions and differentiated seal products to the global oil and gas industry.

Haven Waterway Enterprise Zone
Haven Waterway Enterprise Zone

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