Down the rabbit hole in Llandudno

Enjoy a wonderful tour of the Victorian seaside town of Llandudno, taking in the sites inspired by the Lewis Carroll classic Alice in Wonderland. Explore the history of the town, find out about Alice Liddell (the real Alice in Wonderland) and enjoy an Alice-themed afternoon tea. There are plenty of opportunities for silly nonsense, some curious sights and some great places to daydream.  

Alice Liddell, the real Alice in Wonderland

View of the promenade on Llandudno's North Shore

North shore, Llandudno by Seán Murray

Llandudno’s wonderland links stretch back to 1861 when the eight year old Alice Pleasance Liddell (the real Alice in Wonderland) first holidayed in the ‘Queen of the Welsh resorts’, Llandudno. Her holiday home ‘Penmorfa’ was built on Llandudno’s West Shore, where the family holidayed for many years. 

The Alice trail…

White Rabbit sculpture in Llandudno

The White Rabbit, Llandudno by peterdouglas1

From the Hearts Quarter of the town, you’ll pass the town hall and enter into Madoc Street. Near here, the famous White rabbit marble commemorative statue was created to commemorate Lewis Carroll’s centenary.

Towards the promenade you will pass the magnificent Mostyn Gallery, which is well worth of a visit. Just past the Gallery you’ll encounter a White Rabbit Wooden Sculpture complete with waistcoat and a pocket watch. Remember to bring your bucket and spade to the Spades Quarter adjacent to the wonderful promenade on Llandudno’s North Shore, a beautiful spot with views of the Great Orme.

Perfect promenades

Alice in Wonderland sculptures in Happy Valley

Happy Valley, Llandudno by Darling Starlings

Along the trail, you’ll encounter the longest Pier in Wales, where you can admire the majestic line of hotels that have not changed since Victorian times. Look out for the St George’s Hotel. It is thought that Lewis Carroll wrote part of 'Alice in Wonderland' here. You can also see St Tudno Hotel, where Alice first stayed back in 1861.

Happy Valley is ideal to stop and daydream. It’s a surreal park with wonderful views and lots of Alice in Wonderland sculptures. You can even play a game of croquet! For a bird’s eye view, take the longest cable car in Britain. It will take you past the Alpine Ski and Toboggan Centre before reaching the summit of the Great Orme.  

Eat Me! Drink Me!

Exterior of a Llandudno fish and chip shop

Fish and Chip shop, Llandudno by Tony Worrall Foto

If you’re peckish the Clubs Quarter of the town, recognised for its many cafes, restaurants and bars, is worth a visit. Since we’re near the sea, you must try the award winning Fish Tram Chips and a local brew. 

Follow the trail to the wonderful Haulfre Gardens where you will meet the troublesome Tweedles. Pause and listen to the sounds and take in the wonderful smells of these gardens, before heading along the old Custs path, part of the Great Orme Country Park.

Grin like a Cheshire cat

Tweedle Dum and Tweedle Dee sculptures in Llandudno

Alice in Wonderland characters, Llandudno by jazzbeardie

At the Diamond Quarter you can enjoy fantastic views of the Snowdonia range of mountains as well as the view Alice would have enjoyed from her bedroom window. You will most certainly have a grin on your face when you meet a larger than life Cheshire Cat sitting outside the Lilly Restaurant. In here, you can enjoy a pint of Mad Hatter's brew.  

The White Rabbit trail really is worth a stroll and a ponder. It makes you wonder: if Alice hadn’t holidayed in the Queen of Welsh resorts, and if her adventures weren't shared with Lewis Carroll, would the books have been written at all? Curiouser and curiouser!

Find out more about holidays and breaks in North Wales