More about the Welsh Government and business events
The Welsh Government is developing a new approach to attracting business events following a detailed scoping study into the opportunities from this sector.
Clear potential has been identified for Wales to increase market share from UK and international associations, public & third sector meetings, corporate meetings and team building events.
Wales can gain competitive advantage through innovation and being distinctive with the offer, adding value in ways other destinations find difficult, especially as a compact, well connected country. A new strategic approach fully aligned with Wales’ sector and academic strengths will enable Wales to tap into the real potential.