Rewarding your team, colleagues or clients is a vital part of business. Wales has a wide range of incentives ideas for you to choose from.

From luxury relaxing spa breaks at one of our many luxurious spa resorts, to sampling a true taste of Wales at one of our seven Michelin star restaurants, food centres and master class sessions, whisky and gin distilleries or vineyards.

If it's activities you are looking for then we have it covered. We have five Areas of Outstanding Natural Beauty in Wales and within our three national parks we have the fastest zip wire in the world, an inland surfing lagoon, canyoning and caving and an abundance of golf courses including a Ryder Cup course each one with a different and spectacular view.

For heritage experiences our national museums and castles are a must, discover an underground Welsh coal mining experience at Blaenavon or discover the medieval walled town of Conwy and its magnificent castle, to understand why these sites have been awarded UNESCO World Heritage Status.

Croeso i Gymru – Welcome to Wales 

Aber Falls Distillery

The first of its kind in North Wales for more than 100 years, Aber Falls Distillery offers a range of award-winning, premium gins and liqueurs and single-malt whisky. Distillery tours for incentive groups are offered and include master classes, lab experiences, and an opportunity to sample and purchase from the range of premium quality spirits. Tours are currently available and there will be a new visitor centre open late this year.

Sample of Aber Falls Distillery range of products

Aber Falls range

Adventure Parc Snowdonia

One of the UK’s flagship adventure destinations, Adventure Parc Snowdonia is the ideal destination for anyone who wants to make a big impression. A spectacular world-first inland surf lagoon sits at the heart of the parc, with expert instruction for surfers of all abilities delivered by the Surf Snowdonia Academy. There are all sorts of nature-inspired, weatherproof adventures at the brand-new Adrenaline Indoors facility, including climbing walls, bouldering, artificial caving, flight towers and an aerial assault course. And an adventure concierge service allows guests to explore an exhilarating range of activities off site, including gorge walking, abseiling, coasteering and mountain biking. Designed to reward your team’s hard work and celebrate their achievements, in addition to the existing inland surfing lagoon, this exciting offer will include:

  • Hilton Garden Inn – a 106-bedroom lagoon-side hotel.
  • Wellness spa – with indoor and outdoor treatment and relaxation areas.
  • Conference facilities – a versatile corporate space in a superb natural setting.
  • Explore outdoors – fresh-air team building activities including an off-road pump track, mountain bike skills trail and a fun & fitness trail

Adventure Parc Snowdonia is in North Wales, around seven miles from the medieval fortress town of Conwy and 90 minutes' drive from Liverpool or Manchester.

A restaurant with stools at the bar, a lounge area and a tables for dining.

Hilton Garden Inn Zephyr's

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Wave Garden Spa

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Surf Snowdonia

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People wearing safety harnesses scaling a climbing wall in an adventure parc.

Adrenaline Indoors

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A mountain biker cycling around a pump track with glamping pods in the background.

Pump track

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Corporate room 2

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A bedroom at a hotel with views of a surf lagoon out the windows.

Accommodation at Hilton Garden Inn

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Angela Gray's Cookery School at Llanerch Vineyard

Angela Gray (a food writer, broadcaster, consultant and former chef to the rich and famous) runs Angela Gray's Cookery School at Llanerch Vineyard. It offers an exciting programme of courses including corporate and bespoke days such as Kitchen Challenge; 'The heat is on!; Demonstration, Dine and Bake; and Culinary Wizards. You can include overnight 5-star accommodation and wine tasting as part of your experience at Llanerch Vineyard.

Angela Gray demonstrating how to fillet a chicken at her cookery school.

Angela Gray's Cookery School

Big Pit National Coal Museum

Have a real underground experience in a coal mine which is a fantastic way to be immersed in the industrial heritage of Wales and a living, breathing reminder of the coal industry in Wales. Big Pit National Coal Museum is an educational and entertaining facility where you can go 300 feet underground with a real miner and see what life was like for thousands of people who worked at the coal face in Wales. The museum is set in industrial landscape and is a designated World Heritage Site by UNESCO in recognition of its international importance to the process of industrialisation through iron and coal production.

Industrial equipment and buildings at the Big Pit coal mine in Blaenavon.

Big Pit National Coal Museum, Blaenafon

Cardiff Castle

There are many options available at Cardiff Castle to hold your reception, product launch, meeting, dinner or lunch. The Undercroft is one of the oldest parts of the castle and is also the setting for the castle’s popular Welsh Banquets. It has its own private bar and reception area. The Guest Tower Rooms is an exclusive self contained suite offering a flexible space for business meetings and dinners. The new Interpretation Centre can also be adapted to hold your event with panoramic views of the castle grounds from the roof-top terrace. Why not combine your event with a tour of the castle. The Premium Tour taking up to 45 minutes offers a guided tour led by expert castle guides. Tours can be led in English, Welsh, French and Spanish. The Curator Tours taking up to 2 hours is ideal for groups who wish to learn more about the decoration of the castle, its history and the work of William Burges. Tours must be booked in advance.

Cardiff castle and the moat with the principality stadium in the background.
Medieval dining table in the ornately decorated banqueting hall at Cardiff Castle.

Cardiff Castle

Cardiff International White Water

Cardiff International White Water, the Olympic-standard, award-winning white water rafting centre located in the International Sports Village in Cardiff Bay, offers delegates the chance to participate in a range of team-building activities. Delegates can take part in full or half day courses choosing either flat or white water activities or a mixture of both. There are three packages available - Away Day (half or full day), team development (1-5 days) and Focus (bespoke package). Activities range from canoeing, kayaking and white water rafting, gorge walking to team building and problem solving. Conference facilities are also available.

Cardiff International White Water

Celtic Manor Resort

Wales hosted the prestigious Ryder Cup at the Celtic Manor Resort in 2010. The world’s sporting media heralded the country’s golf credentials while the Twenty Ten Course built specifically for the tournament challenged the world’s best golfers. Golf at Celtic Manor Resort offers packages for companies and groups and will tailor a golf day to suit your needs. Other activities include corporate golf tuition, challenging Adventure Golf and a High Ropes experience. It has been voted the UK’s Best Conference Hotel for the ninth year running by Conference & Incentive Travel magazine’s prestigious awards.

exterior of building, Celtic Manor Resort.

Celtic Manor Resort, Newport

Ffestiniog and Welsh Highland Railway

Ffestiniog and Welsh Highland Railways is the longest heritage railway route in Britain. They offer an opportunity to hire a private carriage with catering options – booking well in advance is essential. Delegates will travel through the stunning Snowdonia National Park from Caernarfon to Blaenau Ffestiniog.

A steam train and carriages travelling under a bridge pulling into a station.

Ffestiniog and Welsh Highland Railway, North Wales

Fishing and Foraging Wales

Search for shellfish and seaweed or fungi and edible plants with Fishing and Foraging Wales. The treasures that you will find in Pembrokeshire and the Gower Peninsula paired with local ingredients are then prepared or cooked to a very high standard over open flames during the spring, summer and autumn.

Image of a woman's hands using scissors to cut seaweed from a rock while foraging

Foraging on the Pembrokeshire coast

Fly Days

Cardiff Airport offers fantastic flying experience, book for an introductory flying experience, lessons in light aircraft and helicopters. Fly Days give the chance to see the world from above the clouds.

aerial view Cardiff Bay, South Wales.

Cardiff Bay from the skies

Loving Welsh Food

A Cardiff food tour is an ideal way to discover the capital city and taste the culinary delights that is has to offer. Loving Welsh Food offer private tasting tours in a variety of languages.

Cheese tasting at Wally's Delicatessen on Loving Welsh Food Tour.

Cardiff Tasting Tour

Nant Gwrtheryrn

Combine your meeting or event and offer your delegates the chance to have fun learning some Welsh phrases at Nant Gwrtheyrn. The refurbished Victorian village offers conference facilities for up to 350 delegates. Accommodation is also available in the refurbished Victorian quarry cottages. The village can also be hired exclusively.

Aerial shot of Nant Gwrtheyrn surrounded by green landscape and the sea.

Nant Gwrtheyrn

Palé Hall

North Wales’ first five-star hotel, is based in the idyllic Welsh countryside. With a variety of exclusive corporate activities on offer such as clay shooting, archery and white-water rafting, Palé Hall is a unique luxury destination for memorable corporate incentives. The hotel has 18 luxurious guest bedrooms and suites that have been individually designed to have their own unique personality and history, from the Victoria Suite to the Churchill Suite.

Pale Hall

Palé Hall, near Bala

Penderyn Distillery

At the southern tip of the Brecon Beacons, Penderyn Distillery is the producer of malted barley spirit and is recognised worldwide as one of the finest single malt whiskies. The distillery also has an award winning visitor centre where private tours for between 10- 20 people can be catered. Or maybe a masterclass which is a fully interactive experience offering an in-depth look at the whisky making process. With a fully guided tour and whisky tasting, this tour is a unique experience which is fun and informative.

The bar area for tasting sessions at Penderyn Distillery.

Penderyn Distillery

Principality Stadium

Delegates can have a private tour of the 74,500 seater Principality Stadium. See the dressing rooms, hear the roar of the crowd and walk down the players' tunnel.

Image of the Principality Stadium in Cardiff

Principality Stadium

Retreats Group

The Retreats Group includes luxury hotels and a holiday castle in St Davids Pembrokeshire; Twr y Felin Hotel, the 12th Century Roch Castle Hotel and the 19th Century Penrhiw Hotel. Fine dining is offered at the three rosette Blas Restaurant. The hotel offer a range of incentive packages including wellness experiences, guided wildlife walking tours, coastal foraging, coastal adventure activities and golf experiences.

exterior of hotel viewed from beyond hedges.
A lounge area seen through an archway in a castle hotel.
A restaurant in a hotel with colourful artwork in the background.

Twr y Felin Hotel, Roch Castle and Blas Restaurant

Welsh National Opera

If you are looking to add value to your event, talk to the Welsh National Opera about their entertainment or audience engagement ideas. They offer solutions for conferences or meetings, team away days, official openings, celebrations or awards ceremonies and private recitals.

Welsh Rarebits

Welsh Rarebits offer hotels of distinction and their latest brochures are now available with a unique collection of one-off gems, rare hideaways and great little places. They now offer gift vouchers which are a great way to incentivise staff who can take their pick of one of many luxury, boutique and country house hotels in the stunning scenery of Wales.

Zip World

Zip World offers extraordinary experiences in a unique setting. Based between three stunning locations in North Wales, there are 11 unique experiences including the world's fastest and Europe's longest zip wire and the UK's only alpine coaster. The Gallery also offers an exclusive use space including a terrace and viewing platform which can hold drinks receptions and private meetings.

Four people on a zipwire.
Two people on the Zip World Fforest Coaster

Titan 2 at Zip World Llechwedd and Fforest Coaster at Zip World Fforest

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