When planning an incentive event or experience, you are looking for an exclusive, authentic and shareable moments to engage and motivate and Wales has plenty to offer.

With hundreds of miles of unspoilt countryside, pristine coastline, mountains, castles, exclusive venues and some of the best adventure and wellness experiences in Europe, Wales is a natural choice for planners looking for a unique motivational experience for their incentive events. 

North Wales for Incentives 

Groups looking for high adrenaline will love all North Wales, the Adventure Capital of Europe, has to offer – zip rides, inland surfing, underground adventures, high-speed ribs as well as some of the best mountain biking in the UK.  Adventure Tours UK curate programmes for groups of all types, adding in wellness and retreat or some luxury food and accommodation depending on your needs.  Or for groups looking for a different pace consider the exclusive hire of a unique and exclusive venue like Portmerion, a colourful Italianate village with luxury hotel and spa nestled in a beautiful bay and even its own castle in the grounds.


Matthew Rhys , Zip World, Gwynedd, North Wales
Ribride heading towards Menai Bridge, Anglesey

Zip World and Ribride experiences, North Wales 

Mid and West Wales for Incentives

Mid and West Wales cater for those who require clear air and space to think and breath, with boutique hotels, country houses and castles for exclusive hire, open roads for an incentive driving tour, Michelin starred restaurants and even a chance to try some activities such coasteering which was first developed in the area.

Bwyd Ynyshir.
Roch Castle
Man jumping from a rock into the sea while coasteering.

Ynyshir Restaurant, Roch castle and coasteering  

South Wales and Cardiff for Incentives

In South Wales and Cardiff 5* luxury awaits, along with some of the countries best food and drink offers, a vibrant city centre centre full of experiences and a diverse offer of culture, wellbeing and activities– maybe even add a visit to Hensol Castle – now a distillery in the playground resort of The Vale.  

A man showing a couple around a distillery.
The Forum swimming pool at the Celtic Manor Resort

Hensol Castle gin distillery and the Forum swimming pool at the 5* Celtic Manor Resort 

Have a look at some of the sample itineraries, or contact the expert team at Meet In Wales who can work with you to find the best suppliers to plan the best possible experience that is right for your group.

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