The Dramatic Heart of Wales campaign has launched to showcase the region of Neath Port Talbot and to help attract tourists to the area.

The new website highlights the rich natural beauty, world-class adventure activities and unique heritage that can be found within Neath Port Talbot – ‘The Dramatic Heart of Wales’. Tourism providers were invited to join together to offer tailored experiences that will appeal to a range of travellers from individuals, thrill-seekers and those looking for a slower-paced break.

View of a grand castle and landscape through a stone arch.
A viaduct running alongside a path and across a river.
A blue tent at night time with 'Dark Skies' above.

Margam Park, Richard Burton Viaduct and Dark Skies in Neath Port Talbot

More than 20 tourism businesses in Neath Port Talbot are involved in the campaign and have brought together experiences which provide inspiration to travellers considering a break in the area. The operators range from hotels and holiday cottages through to adventure sport providers and historical properties.

When looking at a map of the south coast of Wales, Neath Port Talbot is the central point and the beating heart of the region. We’re well known for our heavy industry, but this contrasts dramatically with our epic coastline and our wealth of forests and parks. Through this campaign we want to attract people who may not have previously considered a short break in Neath Port Talbot. Rather than passing us by on their way to West Wales, we want to encourage all types of tourists to explore the area and take in its natural beauty."

In line with current trends, the experiences have been tailored to give travellers mini-break options that include accommodation and activity options. To encourage overnight stays and to appeal to a broad audience, the experiences are themed around mountain biking, walking, heritage and adventure. The website will soon feature a group travel guide featuring inspiring experiences for groups.  


Published 8 October 2021

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