Travel Trade

This is Visit Wales' website aimed at the leisure Travel Trade including tour operators, travel agents, coach operators and destination management companies - there's a range of information to enhance existing tours already coming to Wales or to help introduce Wales into UK programmes for the first time. If you can't find what you are looking for contact traveltradewales@gov.wales.

Wales Landscape and Sea Image Aerial View

FIT and group visit updates for Wales

Latest coronavirus (COVID-19) information for Travel Trade visitors to Wales

© Hawlfraint y Goron / Crown Copyright

A building made of natural wood and logs in the woodland filled with sunlight.

Travel Trade newsletter sign up

Sign up to Visit Wales' Travel Trade newsletter

Learn More About Travel Trade newsletter sign up

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A black and white image of a former coal miner and his lamp down a pit.

Coin, Coal and Cheers! A new tour in South Wales

UK tour planners are invited to a Group Buyer Showcase to experiences the new tour package.

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© Rhondda Cynon Taf Council

Two people walking along the cliffs towards a lighthouse.

Addo. Make your promise to Wales

Encourage your clients to make a promise to be responsible and to visit Wales safely.

Learn More About Addo. Make your promise to Wales

A car driving a zig zag road on a headland by the coast.

Touring along The Wales Way

The Wales Way, three touring routes by the coast, castles and mountains.

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© Hawlfraint y Goron / Crown Copyright

A selection of our food and drink pages

Glyndwr Vineyard decking area with the vineyards to the left of the picture.

Visit the drink producers of South Wales

Beer, cider, whisky, gin, wine tours and tastings in South East and West Wales.

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South Wales

Rows of stalls with crowds of people enjoying Cardiff Bay Food Festival.

Welsh food experiences

Discover Welsh food including tours, cookery schools, workshops, festivals and markets.

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The dining room at Coast Restaurant, Saundersfoot with views of the ocean.

Places to eat along The Coastal Way

A selection of restaurants and cafés by the coast.

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A chef preparing a seafood dish at a restaurant.

Food and drink along The North Wales Way

A selection of places to enjoy Welsh food and drink along The North Wales Way.

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A group of people sitting outside an Italian restaurant raising a glass at the camera.

New food tour of 'Cosmopolitan Cardiff'

Cosmopolitan Cardiff Food tour - a new tour on the Loving Welsh Food menu.

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Sustainable holiday inspiration

Climbers walking on a path towards a rocky mountain flecked with green.

Trees for holidays: a woodland adventure

Carbon mitigation project launches by Adventure Tours UK and Clwydian Range and Dee Valley AONB

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A centre for alternative technology nestled amongst forestry and fauna.

Discover the wonderful wildlife of Mid Wales

Centre for Alternative Technology (CAT) launches new bookable nature experiences for visitors.

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Van on the side of the great orme with view of the sea.

Fully curated and itinerary free tour company

Knowdonia is a new and immersive small group tour business who customise tours around the North Wales area

Four cyclists on a narrow mountainous road

Cycling and mountain biking

Information about the varied cycling and mountain biking routes in Wales.

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Welsh Highland and Ffestiniog Railway steam engine at Porthmadog's Harbour Station

Explore Wales by train

Information on how to discover Wales by steam train and mainline services.

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Water running across rocks with a bridge above.

Botanic Garden wins award for its new attraction

The restoration project at National Botanic Garden of Wales wins an international award.

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Three walkers taking a walk along the Llynnau Mymbyr lake in Snowdonia.

Explore Wales by foot

Find information on walking Wales’ coast, mountains, hills and valleys.

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Silouette of a lady golfer taking a swing at Pyle and Kenfig Golf Club.

Discover Wales’ must play golf courses

A selection of golf courses by region to include in a Wales golfing itinerary.

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Inspired by I'm a Celebrity ... Get Me Out of Here!

An aerial view of Penrhyn Castle along the Menai Strait and Porth Penrhyn in the background.

Castles and stately homes

A seven day itinerary exploring castles and stately homes around Wales.

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An aerial shot of a slate quarry valley, fields and reservoirs.

Industrial heritage in North Wales

Places and attractions to visit to learn about the industrial heritage in North Wales.

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Tintern Abbey in the eerie glow of night.

Haunted places in Wales

A six day itinerary experiencing Wales’ ghostly haunts.

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Image of Conwy Castle and nearby bridge

North Wales in three days - option two

A second itinerary exploring the top attractions and highlights in North Wales.

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The RibRide boat speeding along the river with dramatic skies in the background.

Activities along The North Wales Way

A three day itinerary combining adventure and sightseeing around The North Wales Way.

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Wales Coast Path

A group of people on a coast path looking out at the scenery beyond.

Celebrating 10 years of the Wales Coast Path

The Wales Coast Path will celebrate its 10th anniversary since its launch in 2012.

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Landscape image of a reservoir, surrounded by a mountain and trees.

Walking toolkit launches for the Travel Trade

A toolkit has been launched for the Travel Trade to assist arranging walking holidays in Wales.

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A selection of itineraries and fact sheets

The RibRide boat speeding along the river with dramatic skies in the background.

Activities along The North Wales Way

A three day itinerary combining adventure and sightseeing around The North Wales Way.

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The dining room at Coast Restaurant, Saundersfoot with views of the ocean.

Places to eat along The Coastal Way

A selection of restaurants and cafés by the coast.

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Olif, Welsh Tapas Bar, Betws y Coed

Food and drink along The Cambrian Way

A selection of places to enjoy Welsh food and drink along The Cambrian Way.

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Craig Goch dam and reservoir with autumn colours on the hills beyond in the Elan Valley.

Explore South and Mid Wales on The Cambrian Way

A five day sightseeing itinerary discovering the highlights of South and Mid Wales, along The Cambrian Way.

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Exterior of Wales Millennium Centre at night.

Male voice choirs in Wales

A list of male voice choirs in Wales including rehearsal times for the Travel Trade.

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Tide out at Three Cliffs Bay with rivulets of sea water left on the sandy beach.

Exploring Wales in a week

A seven day sightseeing itinerary exploring the highlights of Wales.

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A white yurt with seating outside surrounded by trees at Graig Wen.

Quirky accommodation

A selection of unusual, unique and quirky places to stay in Wales.

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gate with sign Red Kite Feeding Natural Trail Picnic Site and countryside in background.

Days out in and around Llandrindod Wells

Llandrindod Wells is a great base for FIT holidays. Here’s a selection of places to visit.

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Rugged mountains surrounding a lake with dramatic clouds above.

Why choose Wales for your clients

Ten reasons why Wales is a great destination to include in Travel Trade itineraries and programmes.

Learn More About Why choose Wales for your clients

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Latest news and updates

A wooden medieval chair on a walking trail with views of mountains beyond.

New cultural heritage trail opens in Harlech

Harlech Tourist Association announce the opening of the new Meirion trail in Harlech for 2022.

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A painting of a lady sitting in a grand dress with a long gold cape flowing around her.

National Museum Wales exhibition programme 2022

National Museum Wales announce a programme of exhibitions taking place across their sites in 2022.

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A castle in a parkland with a lake in the foreground.

Neath Port Talbot launch group travel brochure

Neath Port Talbot showcase a new group travel brochure on The Dramatic Heart of Wales' website.

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A bartender making a cocktail.

Welsh businesswoman wins national award

In the Welsh Wind Distillery co-founder and owner wins award at Natwest Everywoman Awards 2021

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Claire Copeman smiling at the camera wearing outdoor gear and carrying a backpack with mountains in the background.

Wales Start-up Entrepreneur of the Year award

Wales entrepreneur named Start-up Entrepreneur of the Year at national awards

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A restaurant in a hotel with large windows and views of a waterfront.

First look at new hotel on Milford Waterfront

The Celtic Collection appointed to manage new Milford Waterfront hotel.

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A group of people standing on a mountain on a tour of the valleys.

Foreign language guides increase in Wales

Wales Official Tourist Guides Association increase their foreign language guides.

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A mountain biker doing a jump amongst forestry.

New mountain biking tracks at Elan Valley

Two new mountain biking skill tracks have been opened at Elan Valley.

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Get in touch

A group of people whitewater rafting down a river.

Get in touch with the Travel Trade team

Get in touch with the Travel Trade team and regional companies.

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A building made of natural wood and logs in the woodland filled with sunlight.

Travel Trade newsletter sign up

Sign up to Visit Wales' Travel Trade newsletter

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Inner courtyard of castle with lawn.

Discover Wales with our downloadable brochures

Download a brochure to improve your knowledge of Wales and to help plan your client's itineraries.

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A newly restored footbridge and paths crossing a lake amongst lush trees and greenery.

Register your Travel Trade product with us

How to register your product to feature on our Travel Trade website.

Group photo of Visit Wales and partners at World Travel Market (WTM) 2019.

Catch up with Visit Wales’ Travel Trade team

Find out where you can meet Visit Wales’ Travel Trade team and partners during 2022.

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Products and toolkit

A seascape image of blue waters, sunset sky, rocky cliffs and rocks in sea.

Images and films of Wales

High quality photographic images and films that can help the Travel Trade to promote Wales.

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A castle and its outer walls reflecting in the castle moat on a sunny day.

Tourist passes and discounts

Travel Trade friendly attraction, transport, accommodation and restaurant passes and discount cards.

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Cruise ship arriving at Milford Haven Dock

Cruise Wales

All the information you need about visiting Wales on a cruise ship by visiting our cruise pages.

A dining room and bar at a hotel.

Wales product update

A six monthly roundup about what's new in Wales for the leisure Travel Trade.

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A group of people standing on a mountain on a tour of the valleys.

Discover Wales with Wales Best Guides

How to find a Wales Best Guide to escort your clients on tours of Wales.

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A model of a castle inside glass casing with information boards either side.

Explore Wales digitally from your office

Discover things to do in Wales with our list of Travel Trade friendly virtual tours and films.

Learn More About Explore Wales digitally from your office

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