Travel Trade

This is Visit Wales' website aimed at the leisure Travel Trade including tour operators, travel agents, coach operators and destination management companies - there's a range of information to enhance existing tours already coming to Wales or to help introduce Wales into UK programmes for the first time. If you can't find what you are looking for contact traveltradewales@gov.wales.

Wales Landscape and Sea Image Aerial View

FIT and group visit updates for Wales

Latest coronavirus (COVID-19) information for Travel Trade visitors to Wales

© Hawlfraint y Goron / Crown Copyright

A building made of natural wood and logs in the woodland filled with sunlight.

Travel Trade newsletter sign up

Sign up to Visit Wales' Travel Trade newsletter

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An aerial shot of a slate quarry with blue reservoirs below

Welsh slate landscape wins World Heritage status

UNESCO World Heritage status has been awarded to the slate landscape in North Wales.

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© Crown copyright. RCAHMW AP_2015_3391

© Hawlfraint y Goron / Crown Copyright

Golfers putting on a green with views of the coastline beyond.

IGTM 2021 comes to Wales in October

The largest market for golf travel professionals takes place in October as ICC Wales hosts IGTM.

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Latest news

A group of people standing on a mountain on a tour of the valleys.

Foreign language guides increase in Wales

Wales Official Tourist Guides Association increase their foreign language guides.

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A mountain biker doing a jump amongst forestry.

New mountain biking tracks at Elan Valley

Two new mountain biking skill tracks have been opened at Elan Valley.

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Mid Wales

Sustainable holiday inspiration

Centre for Alternative Technology

Make a difference on a volunteering holiday

How to become a volunteer, learning new skills and meeting people whilst taking a working holiday.

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Climbers walking on a path towards a rocky mountain flecked with green.

Trees for holidays: a woodland adventure

Carbon mitigation project launches by Adventure Tours UK and Clwydian Range and Dee Valley AONB

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A centre for alternative technology nestled amongst forestry and fauna.

Discover the wonderful wildlife of Mid Wales

Centre for Alternative Technology (CAT) launches new bookable nature experiences for visitors.

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A mountain cliff railway departing from it's shed framed by foliage and flowers.

Regional introduction to Mid Wales for groups

Introducing Mid Wales including places to add to Travel Trade itineraries and programmes.

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Van on the side of the great orme with view of the sea.

Fully curated and itinerary free tour company

Knowdonia is a new and immersive small group tour business who customise tours around the North Wales area

Two people walking along the cliffs towards a lighthouse.

Addo. Make your promise to Wales

Encourage your clients to make a promise to be responsible and to visit Wales safely.

A car driving a zig zag road on a headland by the coast.

Touring along The Wales Way

The Wales Way, three touring routes by the coast, castles and mountains.

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© Hawlfraint y Goron / Crown Copyright

Rugged mountains surrounding a lake with dramatic clouds above.

Why choose Wales for your clients

Ten reasons why Wales is a great destination to include in Travel Trade itineraries and programmes.

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A selection of itineraries and fact sheets

A stunning scenic shot of Pontcysyllte Aqueduct with the river flowing beneath.

Highlights of The North Wales Way

A four day sightseeing itinerary discovering the highlights of The North Wales Way.

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The dining room at Coast Restaurant, Saundersfoot with views of the ocean.

Places to eat along The Coastal Way

A selection of restaurants and cafés by the coast.

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Olif, Welsh Tapas Bar, Betws y Coed

Food and drink along The Cambrian Way

A selection of places to enjoy Welsh food and drink along The Cambrian Way.

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Craig Goch dam and reservoir with autumn colours on the hills beyond in the Elan Valley.

Explore South and Mid Wales on The Cambrian Way

A five day sightseeing itinerary discovering the highlights of South and Mid Wales, along The Cambrian Way.

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Exterior of Wales Millennium Centre at night.

Male voice choirs in Wales

A list of male voice choirs in Wales including rehearsal times for the Travel Trade.

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Tide out at Three Cliffs Bay with rivulets of sea water left on the sandy beach.

Exploring Wales in a week

A seven day sightseeing itinerary exploring the highlights of Wales.

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A white yurt with seating outside surrounded by trees at Graig Wen.

Quirky accommodation

A selection of unusual, unique and quirky places to stay in Wales.

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A small scale model of the ironworks at Blaenavon, with real site behind it.

Wales in three days

A three day sightseeing itinerary exploring the highlights of Wales.

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Latest news and updates

Sun rising over a mountainous valley.

'The Dramatic Heart of Wales' website launches

A new tourism website has been launched by Neath Port Talbot to help plan visits to the region.

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A group of people sitting outside an Italian restaurant raising a glass at the camera.

New food tour of 'Cosmopolitan Cardiff'

Cosmopolitan Cardiff Food tour - a new tour on the Loving Welsh Food menu.

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Aerial view of Cardiff looking towards Cardiff Bay and the channel.

New guided walking tours in Cardiff and the Bay

Two new walking tours announced around Cardiff city and the Bay with professional tourist guides.

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Two gentlemen standing my a motorcycle and sidecar with hillside views beyond.

Motorcycle and sidecar tour with Mid Wales Tours

Tour the landscape of Mid and North Wales on a licenced motorcycle and sidecar tour.

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A group of tourist guides sitting around a table smiling at the camera.

Newly qualified tourist guides join WOTGA

WOTGA welcomes new members as accredited Green Badge Tourist Guides for Wales.

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A narrowboat travelling along an aqueduct on a sunny day.

New boat trips across Pontcysyllte Aqueduct

New day trips are offered across the Pontcysyllte Aqueduct in a newly refurbished narrowboat.

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People lined up on a path smiling at the camera in caving gear.

Former slate mine wins best attraction award

A former slate mine located in Corris, Mid Wales has won a best attraction award for 2021.

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Distillery bottles and vats on a desk in a botanical room.

New distillery opens at Hensol Castle

A new craft spirit distillery and gin school is now welcoming visitors at Hensol Castle.

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Get in touch

A group of people whitewater rafting down a river.

Get in touch with the Travel Trade team

Get in touch with the Travel Trade team and regional companies.

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A building made of natural wood and logs in the woodland filled with sunlight.

Travel Trade newsletter sign up

Sign up to Visit Wales' Travel Trade newsletter

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Inner courtyard of castle with lawn.

Discover Wales with our downloadable brochures

Download a brochure to improve your knowledge of Wales and to help plan your client's itineraries.

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Outside the Gweithdy building at St Fagans National History Museum in the autumn.

Register your Travel Trade product with us

How to register your product to feature on our Travel Trade website.

Visit Wales and partners at BTTS 2019

British Tourism & Travel Show September 2021

Visit Wales look forward to meeting the Travel Trade at the British Tourism and Travel Show.

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Products and toolkit

A seascape image of blue waters, sunset sky, rocky cliffs and rocks in sea.

Images and films of Wales

High quality photographic images and films that can help the Travel Trade to promote Wales.

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Dragon on a lawn at a castle with a leaning tower.

Tourist passes and discounts

Travel Trade friendly attraction, transport, accommodation and restaurant passes and discount cards.

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Cruise ship arriving at Milford Haven Dock

Cruise Wales

All the information you need about visiting Wales on a cruise ship by visiting our cruise pages.

A dining room and bar at a hotel.

Wales product update

A six monthly roundup about what's new in Wales for the leisure Travel Trade.

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A group of people standing on a mountain on a tour of the valleys.

Discover Wales with Wales Best Guides

How to find a Wales Best Guide to escort your clients on tours of Wales.

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A model of a castle inside glass casing with information boards either side.

Explore Wales digitally from your office

Discover things to do in Wales with our list of Travel Trade friendly virtual tours and films.

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