National significance – would you travel to Wales for this event? Our aim is to attract visitors from key international markets. We strive to promote and market Wales locally and internationally. To build Wales’ reputation as a global events destination. Build advocacy from the local community. Visit Wales prioritises events that we have financially invested in or offered a level of grant support for hosting their event in Wales. There may be events that we will feature because of their unique nature and their ability to bring visitors to that specific area or raise the profile for Wales.
These are defined by their ability to attract and influence large-scale international audiences and extensive media coverage. The events should deliver economic impact and significant visitor numbers for the host destination. They can command global TV audiences and involve major international sponsors. They can have a positive impact in influencing specific market segments and in changing attitudes and behaviours. These international events are not “owned” by Wales and would have to choose Wales in the face of international competition. Examples include the Ashes Test Match, rugby’s Heineken Cup Final, golf’s Senior Open Championship and WOMEX.
These events can also have a strong international dimension but unlike the category of major events described above they are recurring. They are also either unique to Wales or distinctively Welsh in flavour, and reflect our culture, traditions and values. They enhance the image and cultural identity of Wales and provide a high quality experience for the people of Wales and for visitors. Successful Signature Events continuously re-invigorate and replenish their audiences. Examples include established events such as the Hay Festival, the Llangollen International Music Eisteddfod, Cardiff Half Marathon and the Green Man and Wakestock festivals.
These are typically smaller, often new, events with a footprint and focus that is regional, local or sector led and which demonstrate the ambition and potential to evolve and grow to become Major or Signature Events for Wales. These events can also act as milestones in growing the capacity, experience and credibility of destination Wales, acting as a necessary precursor to the hosting of targeted major events. Examples include Focus Wales, Beyond the Border Storytelling and Machynlleth Comedy Festivals.
Year of Legends (YoL) 2017
Events that tie in with the YoL will take precedent in 2017 regardless of the criteria laid out. It is our chance to showcase Wales’ rich culture, heritage and landscapes. By working together, we can bring our unique and diverse cultural heritage to life like never before. To help you gain a clear picture of what’s going on across Wales throughout the year, take a look at our calendar of key events. The list is not exhaustive, but contains the main legends-themed events and major events funded by the Welsh Government. Find out more about our calendar.