Year of Legends ambassadors 2017 

Visit Wales’ line up of ambassadors supporting the Year of Legends 2017 have been revealed as singer and broadcaster Cerys Matthews and actors Iwan Rheon and Luke Evans. The stars are supporting Visit Wales’ campaign to highlight the legendary people, places and experiences Wales has to offer: both classic and contemporary. 

The three celebrities were chosen to highlight the dynamic, creative and contemporary side of Wales, while simultaneously underlining the role the stories, legends and myths of the past play in modern life here in Wales.  

Visit Wales’ new TV ad stars legends ambassador Luke Evans, who wanders the dramatic landscape of Llyn Llydaw in Snowdonia, North Wales presenting a ‘visual poem’ about Wales’ heroes and legends.  

In the advert, the landscape comes to life as on-screen magic is ‘conjured up’ throughout the landscape.  Viewers are challenged to ‘Find your epic…deep in the heart of Wales’, as representations of our legendary past manifest themselves visually on screen.  

The story behind our ambassadors…

Luke Evans

Luke Evans

Luke Evans

Pontypool-born Luke Evans established himself as a star of London’s West End, having starred in Miss Saigon and Rent before catching the eye of Hollywood film producers. He has starred in psychological thriller The Girl on the Train, The Hobbit: The Battle of the Five Armies and Fast and Furious 6 as well as a number of high-profile TV dramas.  He currently stars as Gaston in the new Disney Remake of Beauty and the Beast along with Emma Watson and is set to star in upcoming film Professor Marston and the Wonder Woman alongside Bella Heathcote. With a solid track record in theatre, TV and now Hollywood feature films, we think Luke Evans is one of Wales’ emerging legends. 

Cerys Matthews


She shot to fame in the 90s, riding the crest of ‘Cool Cymru’ (Cool Wales) and Britpop popularity and exploding on to the scene with the single ‘Mulder and Scully. Since going solo, she has created a treasure trove of both classic and contemporary English and Welsh material, set up her own record label and established herself as a broadcaster and presenter for BBC 6Music and countless other channels. She is a co-founder of the hot new ticket in UK festivals: ‘The Good Life Experience’ in Hawarden, North Wales - a festival that is a magnet for artisan food, crafts, learning and new and emerging music.  

Iwan Rheon

Iwan Rheon

Iwan Rheon

 by BAFTA Cymru

Multi-talented Iwan Rheon is an actor, singer and musician with an already impressive collection of credits to his name.  He stars as Ramsey Bolton in HBO’s ‘Game of Thrones’ and gave memorable performances as  Simon Bellamy in E4 series Misfits and as Ash Weston in the ITV sitcom Vicious. Iwan has a firm foothold at the heart of Welsh arts and culture, as a Welsh speaker from Carmarthenshire, originally. He has starred in long-running soap opera Pobol y Cwm and was even spotted at a National Eisteddfod of Wales before heading to prestigious performing arts school LAMDA in London. His on-screen talents have been recognised by various stage and screen awards and his musical output continues to go from strength to strength.  We can’t wait to see what’s next for Iwan.